Website Evaluation

Website Evaluation Rubric
Review one of the given websites.  Highlight the rubric score for each criterion.  Include a total score at the bottom of the rubric. 
Name of Chosen Child Care Website:
Bright Horizons
URL:
http://child-care-preschool.brighthorizons.com/TX/Austin/ibmbrakerlane/
Criteria
Poor
1 Point
Fair
2 Points
Good
3 Points
Basic Information
Home page minimally states the following; the title of the center, location, information about area, ages served, tuition and the hours open. Home page is a challenge to navigate.
Home page states the majority of the following; the title of the center, location, information about area, ages served, tuition and the hours open. Home page takes time to navigate.
Home page clearly states the following; the title of the center, location, information about area, ages served, tuition and the hours open. Home page is easy to navigate.
Philosophy or Focus of the Program
The philosophy or focus of the program is difficult to determine. The viewer does not have a clear understanding of the theory the program practices.
The philosophy or focus of the program is vaguely stated. The viewer has an understanding of the theory the program practices.
The philosophy or focus of the program is clearly stated. The viewer has a clear understanding of the theory the program practices.
NAEYC
The 10 NAEYC Standards are not mentioned within the Web Site.
Some of the 10 NAEYC Standards are addressed in the Web Site.
All 10 of the NAEYC Standards are addressed in the website.
Parents
The Web Site minimally addresses possible parent concerns.
Either (not both) testimonials from satisfied parents or general information is present.
Testimonials from satisfied parents as well as general information are present. Parents feel welcomed.
Schedule/Menu
A clear schedule is not posted. There is a limited (or no) menu included.
Either (not both) a sample daily schedule is posted or a sample menu is included.
A sample daily schedule is posted and includes sample menu options.
Aesthetics/Images
The Web Site is not visually appealing. There are limited images to engage the viewer to want to learn more about the child care center.
The Web Site is minimally appealing. There are some images to entice the viewer to learn more about the child care center.
The Web Site is visually appealing. There are multiple images to entice the viewer to want to learn more about the child care center.

Total Score: 14

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